Marketing

Home / Beleid / Marketing

Chairman: Rev John Gordon
Date of approval: New
Date of revision: July 2016

Marketing Policy: Northern Cape High School

Introduction

The Marketing Policy has been formulated to regulate the marketing, admission and awarding of bursaries in accordance with the vision of the school.

Marketing Committee

The composition of the Marketing Committee is as follows:

•    The SGB appointed Chairman of the Marketing Committee (or his delegated)
•    The School Principal (or his delegated)
•    Marketer/Sports Head
•    Head of Netball
•    Head of Cricket
•    Head of Hockey
•    Director of Rugby
•    Head of Culture
•    One of the above sport heads, to represent the smaller sport disciplines, as appointed by the Sport Committee.

The Marketing Committee may co-opt additional members should it so require

Definition of Marketing

All the activities of Northern Cape High School associated with the promoting and merchandising of academics, sport, culture and any other service that may be offered by the school.  The Marketing Committee strive to obtain the attention of the target audiences by using slogans, advertisements, branded merchandise, packaging design, celebrity endorsements and general media exposure.

Marketing Strategy

Marketing Strategy is the goal to increasing the inundation of learners that excel in academics, sport and cultural activities. Marketing strategies include all basic and long-term activities in the field of marketing that deal with the analysis of the strategic situation of Northern Cape High School and the formulation, evaluation and selection of market-oriented strategies and contribute to the goals of the school and its marketing objectives.

The Marketing strategy involves careful and precise scrutiny of the internal and external environments.

Internal environmental factors include performance analysis of academic, sport and cultural achievements and identifying any strategic constraints.

External environmental factors include learner analysis, competitor analysis, target market analysis, as well as the evaluation of any elements of the technological, economic, cultural or legal (departmental) environment likely to impact success.

The Aim of the Marketing Strategy

•    Creating a School of Excellence
•    Ameliorate the relationship between Northern Cape High school and the general public.
•    Creating a school that is inviting to the community and attracts new learners.
•    Promoting the brand name of Northern Cape High School throughout the Republic of South Africa.
•    Retaining the support and loyalty of existing learners and parents.
•    Creating an atmosphere where learners at Northern Cape High school are proud to be green.
•    Encouraging learners to advertise by word of mouth.

Admission Policy

Whereas Northern Cape High School (hereinafter referred to as “the School”) is a public school, having juristic personality by virtue of the provisions of Sections 15 of the South African Schools Act, No. 84 of 1996 (as amended) (hereinafter referred to as “SASA”), the governance of which is entrusted to its School Governing Body (hereinafter referred to as “the SGB”), referred to in Section 16 of SASA;

And whereas the SGB is empowered in terms of Section 5 of SASA to determine the School’s policy regarding the admission of learners to the School and grades at the School, subject to the provisions of SASA and any applicable Provincial Law;

And whereas the SGB is mindful of the following enactments (hereinafter referred to as “the enactments”) relating to the question of the admission of learners to the School or different grades at the School, namely:

(i)    The Constitution of the Republic of South Africa contained in Act No. 108 of 1996 (hereinafter referred to as “the Constitution”);
(ii)    Section 3(3)(4)(1) and 5 of the National Education Policy Act, No.27 of 1996 (“NEPA”);
(iii)    The Admission Policy for Ordinary Public Schools, published by the Minister of Education in Government Gazette No. 19377 dated 19 October 1998 (Notice No.2432/98) (hereinafter referred to as the “Ministerial Policy”); and
(iv)    the Education Laws Amendment Act, No. 50 of 2002;

And whereas the School and its SGB defer to the relevant provisions of the enactments to the extent that they may be valid and binding upon them and take precedence over the power of the SGB to determine the admission policy of the School, whilst being determined to ensure the full implementation of the School’s admission policy within the parameters of the enactments and any other applicable enactments from time to time;

Now therefore the SGB, on behalf of the School, declares the School’s Policy for Admission of Learners to the School or different grades at the School, to be as follows:

1. APPLICATIONS FOR ADMISSION TO THE SCHOOL

1.1     It is acknowledged that –

(a)     the Head of Department (Education) (hereinafter referred to as “the HOD’,) and/or officials of the Department of Education (DOE) delegated by the HOD (hereinafter referred to as “the HOD delegate(s)”) is/are responsible for the administration of the admission of learners to the School; and

(b)     the HOD/the HOD delegate(s) must determine a process of registration for admission to public schools in order to enable the admission of learners to take place in a timely and efficient manner.

1.2     It is emphasised that the HOD/the HOD delegate(s)/the School Principal must (and will be required to) take this policy into account demonstrably, fairly and in accordance with law at all times whilst acting in accordance with paragraph 1.1 above, or whilst engaged in the process of deciding upon applications for admissions. The School and its SGB will also require the HOD/the HOD delegate(s)/the School Principal to allow the SGB full
access to and copies of any registers or files kept as part of the admission process.

1.3     The School and the SGB require the HOD/the HOD delegate(s)/the School principal to add to the prescribed application form, and ensure the completion by the Applicant of the Addendum of Information required by the governing body attached hereto.

1.4     The School and the SGB require the HOD/the HOD delegate(s)/the School Principal to ensure that Applicants are informed of and in writing acknowledge having read and understood:

(a) the SGB Constitution;
(b) the School’s Language Policy;
(c) the Code of Conduct for Learners; and
(d) this Admission Policy.

1.5     The School and the SGB subscribe to the view that according to law, and in the absence of a Court Order directing otherwise, the legal guardian(s) of a minor learner has/have the exclusive right to decide upon the school where their child/ward is to be enrolled. Consequently, the School and SGB do not recognise an application as being valid, unless made by the guardian(s) or person(s) by order of Court entrusted with the custody of the minor learner, or a person or persons thereto authorised by them in writing. The School and the SGB also regard adherence to this approach as being essential in that it ensures that valid permission may be given for the treatment of the learner in loco parentis, for the learner to embark on excursions, and so forth. Consequently, the HOD/the HOD delegate(s)/the School Principal are required to ensure that this approach is strictly adhered to.

1.6     The SGB undertakes to support the HOD/the HOD delegate(s)/the School Principal in encouraging the persons referred to in paragraph 1.5 to apply for the admission of their children/wards before the end of the year preceding the next school year.

1.7     Subject to this Policy, the SGB requires the HOD/the HOD delegate(s)/the School Principal to co-ordinate the admission of learners to public schools, including the School, in consultation with it and undertakes to give constructive support in ensuring that all eligible learners are suitably accommodated.

1.8     Where a learner or prospective learner is two years above the normal, legally prescribed grade age for the grade in which he/she is, or for the grade to which admission is sought on his/her behalf, the School Principal must consult with the SGB regarding whether the learner must be admitted to an appropriate grade in the School, or be admitted to a bridging programme/fast tracking facility provided by the District Director of the Provincial Department of Education before deciding what action to take in the circumstances. (The legally prescribed age is the grade plus six years).

1.9     The School and the SGB require strict observance by the HOD/the HOD delegate(s)/the School Principal of the following provision of the Constitution as a prerequisite to any decision to be taken regarding the admission of a learner to the School – “28 (2) – A child’s best interests are of paramount importance in every matter concerning the child.”

2.    THE SCHOOL’S CODE OF CONDUCT FOR LEARNERS (INCLUDING DRESS CODE)

The Applicant is to note that whilst his/her refusal to subscribe to the School’s Code of Conduct for Learners (including dress code) cannot be an obstacle to the admission of the learner to the School, the Code is nevertheless binding on the learner. Section 8(4) of SASA provides as follows:

“Nothing contained in this Act exempts a learner from the obligation to comply with the code of conduct of the school attended by such learner.”

The Applicant is encouraged to support the School in familiarising him/herself with the School’s Code of Conduct for Learners and seeing to the observance thereof by the learner.

3.     SCHOOL FEES

3.1     The Applicant is to note that the failure or refusal or inability of parents (as defined in Section 1 of SASA) to pay school fees cannot be an obstacle to the admission of the learner to the School.

In terms of Sections 38-41 of SASA, an Annual General Meeting (“AGM”) of parents of learners enrolled at the School must be held on thirty (30) days’ written notice to parents. At the AGM the majority of parents present decide whether or not to accept the budget prepared by the SGB for the next financial year. At the same meeting the majority of parents present and voting may decide that the payment of school fees is to be compulsory, what the amount of school fees per learner per year will be, and what criteria will be used to grant total or partial exemption to parents who are unable to pay the compulsory fees or the full compulsory fees. Parents who are unable to pay any of the fees or the full amount of the fees are entitled to apply to the SGB on the prescribed forms for total or partial exemption from the payment of school fees. Such applications must be dealt with in confidence by the SGB, which must act fairly and apply the abovementioned criteria and the provisions of the Minister, a copy of which will be furnished to parent(s) on request.Parents applying for relief may request an educator at the School or any other person to assist him/her/them with the application. A parent/parents who feel aggrieved at the decision of the SGB may appeal to the HOD, following the procedure set out in the said Regulations.

It is important, however, for Applicant(s) for exemption to note that the combined annual income of parents is taken into account in the decision as to whether or not the parent(s) qualify for exemption. “Combined annual gross income of parents” is defined in .Regulation 1 of the aforesaid Regulations as-

“the gross income of all the parents of a learner as defined in the Act, calculated together … “.

3.2     “Parent” is defined in SASA to mean-
(a) the parent or guardian of the learner;
(b) the parent legally entitled to the custody of the learner; or
(c)     a person who undertakes to fulfil the obligations of the persons referred to in (a) and (b) towards the learner’s education at the school.

So, for example, if the learner has a father and mother, but lives with his/her aunt, who is a person such as the one referred to in (c) above, the combined gross income (before tax or deductions) of all three, the mother, father and
aunt, will be taken into account in deciding whether there may be a total or partial exemption from the payment of school fees.

3.3     It is for this reason that the details of all persons who fall within the definition of “parent” must be furnished to the School in the application for admission.

3.4     The Applicant’s attention is drawn to the following provision of SASA – (Section 41) – “The governing body of a public school may by process of law enforce the payment of school fees by parents who are liable to pay”

3.5     Parents of learners are encouraged to support the high standard of education and the sound school facilities and environment by paying school fees and, where they are exempted totally or partially from the payment of compulsory school fees, to offer their services to the SGB for the benefit of the School.

4. SCHOOL PROPERTY

The Applicant’s attention is drawn to the following:

(1)     Every learner of a public school shall take good care of the property of the school which is placed at his/her disposal, and shall return it to the school on or before a date specified by any educator employed at the school.
(2)     The parents of a learner at a public school shall be liable for any damage to or loss of school property in respect of which the learner concerned is liable to the school.
(3)     It is the duty of every parent to assist the State and the governing body of a school to promote a culture of respect for school property.

5.     RISK OF DAMAGE OR LOSS

The Applicant is notified that the School accepts no liability for the damage to, or destruction or loss of any property brought on the School premises by the learner or his/her parent(s). It matters not who causes such damage,
destruction or loss, how it is caused, whether it is caused by someone’s act or failure to act, or whether it is caused by someone’s intention or negligence. The School accepts no liability. Learners are encouraged to safeguard property brought onto the School premises, and Applicants and parents of learners are encouraged to take out their own insurance against such damage, destruction or loss.

6.    ORDER OF PREFERENCE REGARDING APPLICATIONS FOR

ADMISSION

6.1     Unless and until the HOD, after consultation with the SGB, decides otherwise, the natural feeder area of the School is the nearest residential areas and primary schools to the School in Kimberley (name of town or district).

6.2     Although Northern Cape High School is a dual medium school (English/Afrikaans), these languages are regarded as parallel medium in Grades 8 & 9. The School is equipped with human resources to cater primarily for those learners whose chosen language of tuition is the medium of tuition at the School.

6.3     Whilst the School and SGB know that they may not unfairly discriminate against a learner on whose behalf an application is made for admission, and have no intention thus to discriminate, and whilst they are desirous of playing their part in the education of learners in partnership with the State, they appreciate that the School cannot accommodate all learners and that some process of (fair) discrimination regarding admission of learners is inevitable.

(a)    First: The learner for whom the application is made, must have a fair prospect of passing the present academic year.

(b)    Second: The SBL retains the right to afford overriding preference to brothers and/or sisters of learners who have already enrolled at the School, as well as to afford overriding preference to children of employees of the School.

(c)    Third: Those in respect of learners bona fide (genuinely) residing with their parents (as defined in SASA) within the natural feeder area of the School, and whose mother tongue is the medium of tuition of the School.

(d)    Fourth: Those in respect of learners bona fide (genuinely) residing with their parents (as defined in SASA) within the natural feeder area of the School and/or attended school within the natural feeder area, and whose chosen medium of tuition (the choice being exercised by the parent(s) in the application of admission) is the medium of tuition of the School.

(e)    Fifth: Those in respect of learners whose parent or parents is/are genuinely employed at an address within the natural feeder area of the School, and whose mother tongue is the medium of tuition of the School.

(f)    Sixth: Those in respect of learners whose parent or parents is/are genuinely employed at an address within the natural feeder area of the School, and whose chosen medium of tuition (the choice being exercised by the parent(s) in the application for admission) is the medium of tuition of the School.

(g)    Seventh: Learners residing outside the natural feeder area of the School, whose mother tongue is the medium of tuition of the School, and who wish to study a subject or subjects offered by the School and no other school closer to the learner’s place of residence.

(h)    Eighth: Learners residing outside the natural feeder area of the School, whose chosen medium of tuition (the choice being exercised by the parent(s) in the application) is the medium of tuition of the School, and who wish to study a subject or subjects offered by the School and no other school closer to the learner’s place of residence.

(i)    Lastly: Learners residing outside the natural feeder area of the School, and whose mother tongue or chosen medium of tuition is the medium of tuition of the School, on the basis of first come, first served.

6.4     Notwithstanding the aforegoing, the SGB reserves the right to:

6.4.1     have an interview with the parents and learner before considering admission.

7. APPEAL

If a learner is refused admission to Northern Cape High School, the parents may appeal to the MEC of Education.

8. CAPACITY

In determining admissions, the SGB will take the following into consideration:
•    the number of learners already enrolled at the School
•    the best interests of the learners at Northern Cape High School
•    the appropriate capacity of the school, playgrounds and facilities
•    the official staff allocation by the NCED of the school
•    the regulations for the safety measures as published in the Government Gazette, nr. 29376 of 10 November 2006: Amendment: Regulations for Safety Measures at Public Schools. Therefore it is the resolve of the SGB not to admit more than 35 learners per class.

9.     REQUIREMENTS

Save where the provisions thereof will not serve the best interest of a learner or other learners, the SGB and the School refer to the Ministerial Policy.

10. ADMISSION OF NON-CITIZENS

As per regulation

11. THE SGB AND THE LEARNERS OF THE SCHOOL

11.1     All learners will be required to observe their duties and are entitled to exercise their rights and require the observance of their rights as set out in the Code of Rights and Duties of Stakeholders of the School.

11.2     The SGB considers itself to be in duty bound to protect the educators, learners, parents and non-educators of the School from physical or mental violence to the full extent of its power to do so and further, to foster the physical, mental and moral welfare of learners. To this end, the SGB –

(a)    reserves the right to scrutinise the disciplinary and behavioural record of any prospective learner of the School, and to take all steps within its power to prevent the admission of a learner whose conduct or behaviour may endanger the very interest the SGB considers itself to be in duty bound to protect;

(b)     may enquire from the HOD and/or parents (including academic achievement and progress) and take issue with the HOD concerning the wisdom of admitting a learner to any grade in the School when the learner will be severely prejudiced by reason of the inability of the learner to communicate or be communicated with at the level required for proper tuition to take place in that grade;

(c)     may take whatever steps may be reasonably practicable, given the resources and circumstances of the School, to assimilate a disabled prospective learner into the School; and

(d)     requires a member of staff or a learner or any learner’s parent( s) to report to it any matter relating to the abuse of the rights or invasion of the interests which it seeks to protect.

12. THE PARENTS AND THE SCHOOL/SGB

12.1     The parents(s)/guardian(s) of learners are requested to complete the consent form, annexed hereto, to enable the School staff to act in the best interest of the learner in cases of emergency or to relieve the learner’s pain or discomfort until the “parent(s)” can intervene.

12.2     Parents of learners at the School have, apart from their duties, several rights. In this regard they are referred to the Code of Rights and Duties of Stakeholders of the School. Inter alia, they have the right to be consulted regarding the formulation of the School’s language and religious policies and code of conduct, or any amendments thereto. They are also invited to submit recommendations and proposals to the SGB regarding the supplementation or amendment of existing policies or the existing Code of Conduct for consideration by the SGB.

12.3     Parents are encouraged to become involved in all the activities of the School, to offer to serve in the governance structures and support groups serving the interests of the School community, and to support the education process by interacting constructively with educators and ensuring that set work and homework is done by the learner conscientiously and punctually. Parents are also required to ensure that their children are properly equipped to participate fully in the tuition process and that they attend school punctually and regularly.

Information & Documentation

Information and documents required by the SGB in addition to that required to be furnished in terms of Ministerial Policy or Provincial Policy or Law:

13.1    The name, residential address, work address and all telephonic, telefax or e-mail contact details of each person falling under the definition of “Parent” in SASA.

13.2    A certified copy of any Court Order confirming guardianship or custody or any similar right of the person (“Parent”) claiming such right.

13.3    An affidavit, employer’s certificate, electricity or other account or any other proof reasonably required by the SGB to verify the place of residence of a learner and his/her “parents” or the fact and place of employment of the “parents” of the learner.

13.4    A copy of the identity or other document confirming the identity of each person falling within the definition of “parent” in SASA to the reasonable satisfaction of the SGB.

13.5    Written authority of the parent(s)/guardian(s)person(s) referred to in paragraph 2, to any person to represent him/her/them in applying for the admission of the learner to the School or in any other matter affecting the learner.

13.6    The language of tuition chosen on behalf of the prospective learner.

13.7   Details of any notifiable disease from which the learner is or may be suffering.

13.8   Details of any serious misconduct of which the learner may have been found guilty by a Court of Law or an SGB at any school where the learner may previously have been enrolled.

13.9    A Certificate of Conduct completed by the school where the learner is presently enrolled.

13.10    Details of any condition in the learner which may endanger the physical welfare of any of the learners or staff members of the School.

13.11    Details of any specific needs the learner may have and which may require attention to maximise the learner’s school experience or promote his/her best interests.

13.12    Details of any condition or circumstances of which the School should be aware in order to protect the best interests of the learner and/or any other learners of the School.

13.12    Any specific subjects the learners may want to study and which are not offered by a school closer to the learner’s place of residence.

13.13    Financial information, together with proof, as requested per application form.

13.14    Testimonial about the learner.

13.15  Certified copy of the birth certificate of the learner for whom the application is made.

13.16  Sufficient proof that the learner has been inoculated against:

Polio
Measles
Tuberculosis
Diphteria
Tetanus
Hepatitis B

13.17 The staff member or member of the Marketing Committee of Northern Cape High School that converses with any prospective applicant, must ensure that the parent/guardian of such an applicant learner, receives a copy of the Admission Policy together with the Application forms.

14  Amendments

This Policy may be amended, supplemented, modified or altered from time to time by the SGB.

Bursaries

Management & Control

1. The Marketing Committee is mandated by the SGB, to liaise with parents/guardians concerning the awarding of bursaries on behalf of the school.

Available Bursaries
Academics
Sports
Culture
Versatility
Hostel (To be approved by the Hostel Committee)

The Bursary Committee

The composition of the Bursary Committee is as follows:

•    The chairman/lady of the SGB (or his/her delegated).
•    The SGB appointed chairman/lady of the Marketing Committee (or his/her delegated).
•    The school principal (or his/her delegated).
•    Marketer/Head of Sport
•    Director of Rugby
•    Head of Netball
•    Head of Cricket
•    Head of Hockey
•    Head of Culture

2.  The onus is on the parent/guardian to apply for a bursary by completing the prescribed application forms and submitting the said forms to the head of Marketing of the School.  The marketer in turn will keep a register of all such application forms whether the application is successful or not.

3.      The Bursary Committee will make all decisions on approving, awarding and managing of bursaries.

3.1     Recruiters may award bursaries under the following provisions:

(a)  When recruitment drives are executed and the principal approves the bursaries.  Before such recruitment drives are effectuated;

(i)    the SGB appointed chairman of the Bursary Committee and the chairman of the SGB are informed that bursaries may be awarded.

(b)  A recruiter, with the approval of the school principal, identifies a learner with potential in academics, sport or culture and is of the opinion that such a bursary may persuade the learner as well as his/her parents to enrol in Northern Cape High school.   The said recruiter must also inform the SGB appointed chairman of the Bursary Committee and the chairman of the SGB.

(c)  All bursaries awarded under the provisions of paragraph 3.1 (a) and (b), must be ratified by the Bursary Committee.

4.    No learner may receive more than 100% discount on his/her school fees and/or hostel fees. No additional money will be paid to learners from school funds.

4.1  Any special allowances or concessions to learners must be paid for out of the specific sport code, academic or culture’s account (fund).  School funds will not be used for this purpose.

4.2  Available funds in a fund (sport, academic and culture), must be managed in collaboration with the Financial Office.

4.3  A requisition to one of the funds, as mentioned in paragraph 4.2, must be  approved by the Chairman/lady of the Finance Committee and the School  Principal.  The said approval must be ratified by the Finance Committee at its next meeting.

5.    The quantity of available bursaries will be determined and confirmed by the SGB at its meetings held during March (for grade 7 learners) and August (for all other learners).  Any deviation from this regulation must be approved by the SGB.

6.    The conditions for the suspension of a bursary are stipulated in the Bursary contract.

7.    When a bursary holder sustains an injury, it will be the duty of the parent/guardian to do everything in their ability to ensure medical treatment and rehabilitation as soon as possible.  Such an injury must immediately be reported to the Marketer and progress reports much be submitted regularly to the Marketer to monitor the learner’s recuperation.

8.    Subject to the availability of bursaries, learners may be approached during the year for a possible bursary for the following year.  The sport organisers will be responsible for identifying learners with potential and then supplying such information to the Marketer.

9.  Individuals/businesses may sponsor a learner.  This sponsor(s) must enter into a contractual agreement between the School and the person who undertakes to sponsor the learner with school fees and/or hostel fees.

10. The Bursary Policy may be amended, supplemented, modified or altered from time to time by the SGB.

Related Posts